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Keywords: Research and development
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Journal Articles
Journal of Business & Industrial Marketing (2010) 25 (7): 487–500.
Published: 24 August 2010
... (Anderson and Weitz, 1992 ; Mavondo and Rodrigo, 2001 ; Morgan and Hunt, 1994). However, the majority of authors examine commitment from the perspective of one organisation or, at best, the dyad (Plewa and Quester, 2006), again ignoring the network level of analysis. Trust Innovation Research...
Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (8): 554–565.
Published: 10 October 2008
...Doina Olaru; Sharon Purchase; Nathan Peterson Purpose The paper aims to fill a gap in the literature in relation to the determinants of customer value within the research and development (R&D) industry and word‐of‐mouth. It investigates whether context specific variables...
