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Keywords: Research trends
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Journal Articles
Mapping the intellectual structure of business-to-business loyalty literature: a bibliometric analysis approach
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Journal of Business & Industrial Marketing (2022) 37 (5): 1091–1110.
Published: 18 August 2021
...) as foundations for exploring the knowledge area. Next, the burst analysis helped identify the next potential future research trends. Table 2 summarizes many intellectual active trends in B2B loyalty. Research areas such as behavioral consequences of service quality (Zeithaml et al., 1996...
