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Keywords: Research trends
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (5): 1091–1110.
Published: 18 August 2021
... future research trends. Table 2 summarizes many intellectual active trends in B2B loyalty. Research areas such as behavioral consequences of service quality (Zeithaml et al., 1996), customer value (Woodruff, 1997) and brand trust (Chaudhuri and Holbrook, 2001) had strong citation bursts...
