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Keywords: Resistance to innovation
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (2): 290–302.
Published: 22 August 2022
.... The literature on resistance to innovation associated with organizational behavior and leadership is well established and continues to grow. One relevant example is Coghlan’s (1993) conceptual summary of a person-centered approach to managing resistance to change includes developing a helping relationship...
