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Keywords: Resource interface
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 330–345.
Published: 21 September 2026
...Carla Cleri Ferreira; Serena Galvani Purpose This paper aims to examine how resource interfaces change as manufacturing firms move toward advanced IoT-based services in digital transformation. Design/methodology/approach Through a qualitative case study of two manufacturers, Alpha and Beta...
