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Keywords: Resource orchestration and B2B firm performance
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Journal Articles
Optimizing resource acquisition through managerial ties for B2B firm performance: a tale of two boundary conditions
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Journal of Business & Industrial Marketing (2026) 41 (7): 954–974.
Published: 31 March 2026
... Publishing Limited Licensed re-use rights only Business ties Political ties University/research institution ties Resource acquisition Competitive intensity Resource orchestration and B2B firm performance Managing and sustaining firms in resource-constrained and institutionally weak...
