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Keywords: Resource orchestration and B2B firm performance
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (7): 954–974.
Published: 31 March 2026
... performance (Ribeiro et al., 2021 ; Zhu et al., 2017). Following these arguments, we hypothesize that: Business ties Political ties University/research institution ties Resource acquisition Competitive intensity Resource orchestration and B2B firm performance Managing...
