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Keywords: Retail industry
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (12): 1983–1995.
Published: 18 May 2020
.../implications This study contributes to the platform research literature by proposing the endogenous role of platform type choice in firm performance in the context of the retail industry. Prior conceptual and theoretical platform studies have seldom focused on the retail industry through a strategic choice...
