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Keywords: Retailer acceptance
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Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (2): 89–99.
Published: 27 January 2012
...Jiun‐Sheng Chris Lin; Yun‐Chi Chang Purpose Given the increasing number of new products competing for limited shelf space, retailer acceptance of new products is crucial to both retailers and suppliers. However, limited empirical research has investigated what drives retailers to accept or decline...
