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Keywords: Returns management
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Journal Articles
Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (12): 2684–2698.
Published: 26 September 2024
...Debadrita Panda; Sachin Kumar Raut; Sudhir Rana; Mad Nasir Shamsudin Purpose The study identifies barriers all stakeholders face in the returns management process. The pressing issue of online product returns significantly erodes the net profit margins, demanding urgent action. Existing returns...
