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Keywords: Risk analysis
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Journal Articles
Journal of Business & Industrial Marketing (2007) 22 (4): 211–219.
Published: 19 June 2007
... identify specific variables and their risk potential so that scanning efforts can be prioritized according to the most likely sources of market threats. Lindsay Meredith can be contacted at: meredith@sfu.ca © Emerald Group Publishing Limited 2007 Risk analysis Business‐to‐business...
