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Keywords: Risk management performance
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Journal Articles
Capitalizing on B2B brand equity: a supply chain perspective
Available to Purchase
Journal of Business & Industrial Marketing (2025) 40 (8): 1624–1640.
Published: 22 August 2025
... firm operational and risk management performance through supply chain integration of both customers and suppliers. Design/methodology/approach Primary survey data were collected from 223 manufacturing firms in China and analyzed through structural equation modeling. Findings Results suggest...
