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Keywords: Role clarity
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Journal Articles
Investigating the role of internal brand knowledge in enhancing employee-based brand equity and driving positive employee outcomes
Available to Purchase
Journal of Business & Industrial Marketing (2026) 41 (1): 117–127.
Published: 12 December 2025
... working in the banking sector in Kosovo. Structural equation modelling and confirmatory factor analysis were used to analyse the data and determine the effects of brand commitment and role clarity on employee-based brand equity benefits. Findings The findings suggest a positive relationship between...
