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Keywords: Rules
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Journal Articles
Simulating buying center decision processes: propositions and methodology
Available to Purchase
Journal of Business & Industrial Marketing (2002) 17 (2-3): 167–180.
Published: 01 April 2002
...Regina McNally Organizational purchasing decisions can be thought of as rule‐discovery tasks in which members of the buying center develop proposals regarding the best choice of products and vendors. The uncertainty associated with buying center decisions causes the group to search...
