... contexts for organizational performance. Design/methodology/approach This study conducts an exploratory organizational-level narrative analysis into firms’ experiences in two major emerging markets (EMs), namely, Russia and India – to identify organizational networking processes in the midst...

... of the interviewees. Findings The results illustrate how the immigrant entrepreneurs adapt to ethical values and norms in Russia and Finland and how they enact those values in B2B relationship management in the countries. Immigrant entrepreneurs share several national and ethical backgrounds, which may influence...

... is based on a case study of a private–public network of an import firm in Russia. It focusses on corrupt exchange in routine interactions between the firm’s managers and officials in three regulatory authorities. Findings The study reveals how different types of corrupt exchange between firm managers...

...). Interactive Network Branding Business relationship development Culture Emerging markets Croatia Russia Previous research in business marketing has been focusing on analyzing the development of business relationships and networks (Ford, 1980 ; Dwyer et al., 1987 ; Schurr, 2007...

...Olga Tretyak; Päivi Karhunen; Riitta Kosonen Purpose The purpose of this paper is to show how the institutional context in an emerging economy, Russia, moderates the “do or buy” decision of international firms operating in the country. This is examined through the influence of institutional voids...

... on customer portfolio theory based on customer interconnectedness. Practical implications The paper provides researchers and practitioners with insights into customer portfolio models specifics existing in Russia. This knowledge can be helpful, also, for foreign companies entering the Russian market...

... be required of them following an M&A. © Emerald Group Publishing Limited 2013 Business networks Network change Rapid and gradual Incremental and radical Acquisitions and mergers Russian bakery industry Russia Business development Cross‐border mergers and acquisitions (M...

... development in Russia. Findings The analysis shows that the impact of adverse factors on innovation activities of cluster members is crucial, and estimates to what extent the negative factors' influence should be reduced to prevent cluster degradation processes. Research limitations/implications...

...Olga Tretyak; Lars‐Gunnar Mattsson; Asta Salmi Purpose This paper aims to discuss the important and changing role of personal networks for transformation in Russia, and the related challenges for management. Formal institutions supporting the transformation to a market economy have been weak...

... relationship as a result of the interaction process between individuals on behalf of their firms across national borders, with the aim of achieving a competitive advantage. Russia Finland Business development Trust Partnership Organizational culture Trust development Cultural learning Adaptation...

... opportunistic behaviour by exchange parties rather than from abuse of market power. Originality/value This paper presents the first systematic quantitative study of retailer‐supplier relationships in Russia. It investigates institutional change and relational conflicts as perceived by both exchange parties...

..., an issue largely neglected by marketing researchers, and contributes to its understanding in the frame of existing b2b network concepts. Networking Knowledge management Russia European Union Olga A. Tretyak can be contacted at: o_tretyak@inbox.ru © Emerald Group Publishing Limited 2009...

... and consumer goods in Russia's emerging markets. Originality/value Design was earlier neglected and it has only recently started to play a more significant role in production and marketing of products in Russia. Designers can now act as important intermediaries between Russian markets and Western marketers...