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Keywords: Russian bakery industry
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Journal Articles
Cross‐border M&A as a trigger for network change in the Russian bakery industry
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Journal of Business & Industrial Marketing (2013) 28 (3): 178–189.
Published: 15 February 2013
...Olga Tretyak; William Degbey; Elina Pelto Purpose The paper aims to examine the consequences of a cross‐border acquisition on business network changes in the Russian bakery industry. Design/methodology/approach This study employs the IMP group's network approach to analyse the empirical single...
