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Keywords: SAP–LAP
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Journal Articles
Integrating SAP-LAP, TOE, and STS frameworks for strategic sales force adoption in B2B systems
Available to Purchase
Journal of Business & Industrial Marketing (2026) 41 (5): 594–615.
Published: 11 February 2026
... ABDC rank articles through various theoretical lenses for the research. The authors code the articles with the SAP–LAP, TOE and STS lenses to mold the integrated view of the SFA adoption in the B2B sales ecosystem. This study uses multi-coder synthesis of articles. Findings The findings...
Includes: Supplementary data
