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Keywords: SME performance
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Journal Articles
Performance implications of exploration and exploitation in SMEs: the mediating role of interaction orientation
Available to Purchase
Journal of Business & Industrial Marketing (2020) 35 (12): 1971–1981.
Published: 06 May 2020
... only H2. The adoption of an interaction orientation mediates the positive effect of exploitation on SME performance. In total, 793 French manufacturing SME CEOs/directors were given closed-ended questions in the form of an interview. This was conducted as part of a research...
