Keywords: Sales information
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (1992) 7 (2): 53–60.
Published: 01 February 1992
... Marketing information systems Sales information Note: This paper was first published in Journal of Consumer Marketing, Volume 9 Number 4, 1992. IMPROVING SALES CALL REPORTING FOR BETTER MANAGEMENT DECISIONS Stephen J. Grove Mary C. LaForge Patricia A. Knowles Louis H. Stone As organizational...

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