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Keywords: Sales manager
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (1): 235–251.
Published: 24 March 2022
... et al., 2014 ; Svensson et al., 2010). Figure 1 Sales manager research model and hypothesized relationships Accordingly, the research model in this study on channel relationships under a sales-manager perspective, positions trust and commitment as key mediators between...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (11): 2298–2314.
Published: 27 December 2021
...Deva Rangarajan; Bryan Hochstein; Duane Nagel; Teidorlang Lyngdoh Purpose The increasingly complex business-to-business (B2B) sales process necessitates that sales managers strike the right balance between appropriate resource allocation, while also maintaining the profitability...
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (8): 659–672.
Published: 05 October 2012
...Geoffrey L. Gordon; C. David Shepherd; Brian Lambert; Rick E. Ridnour; Dan C. Weilbaker Purpose The purpose of this paper is to examine sales manager training approaches, methods, and instructors (as well as their perceived effectiveness, frequency, and assessment). Design/methodology/approach...
