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Keywords: Sales methods
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (2): 291–302.
Published: 21 September 2018
... Sales strategies Challenger sale Sales methods Salesmanship Over the past four decades, sales organizations have increasingly shifted away from a transactional selling orientation that depends on persuasive techniques and emphasizes product features and benefits. Instead, they have embraced...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2000) 15 (4): 242–259.
Published: 01 July 2000
... perceived as having the most to gain from continued contact. In order to communicate effectively the benefits that the prospect can derive from developing this relationship, the salesperson needs to find behaviors that are comfortable for the prospect. © MCB UP Limited 2000 Selling Sales...
Journal Articles
Journal of Business & Industrial Marketing (2000) 15 (2-3): 141–153.
Published: 01 April 2000
... on salesperson performance. Cooperative intentions do not influence performance. Results further demonstrate that some demographic criteria appear to be related to a salesperson’s likelihood of engaging in relationship selling. © MCB UP Limited 2000 Selling Sales methods Business‐to‐business...
Journal Articles
Journal of Business & Industrial Marketing (1998) 13 (3): 271–287.
Published: 01 June 1998
... Relationship marketing Sales management Sales methods The current paradigm shift in marketing (Kotler, 1991; Parvatiyar et al., 1992), spurs both marketing scholars and practitioners to expand their traditionally narrow and external demand‐side perspective (Deshpande and Webster, 1989; Hunt...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (5): 315–322.
Published: 01 October 1997
..., but are they acceptable measures of listening skill in the person selling context? © MCB UP Limited 1997 Business‐to‐business marketing Sales methods Sales promotion Sales training Researchers and practitioners recognize that listening is a crucial basic skill on a par with reading, writing...
Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (2): 53–60.
Published: 01 February 1993
... of Marketing, Vol. 45, Winter, pp. 85-103. David J. Good is Associate Professor of Marketing at Central Missouri State University, MO, USA. 60 © MCB UP Limited 1993 Coaching Sales methods Selling Sales management ...
Journal Articles
Journal of Business & Industrial Marketing (1992) 7 (3): 19–28.
Published: 01 March 1992
... Marketing Management, No. 18 (1989), pp.239-244. 3. Milbank, Dana, "Quaker State Slips in Marketing Battle," The Wall Street Journal, February 13, 1991, p.A4. 28 © MCB UP Limited 1992 Conflict resolution Distribution Manufacturing Sales methods ...
Journal Articles
Journal of Business & Industrial Marketing (1991) 6 (1-2): 49–55.
Published: 01 January 1991
... Industrial marketing Purchasing techniques Psychographics Sales methods BUYER AND SELLER PSYCHOGRAPHICS IN INDUSTRIAL PURCHASE DECISIONS Seymour H Fine Psychographic segmentation, a focus of consumer research for at least two decades, has only recently piqued scholarly imaginations in the industrial...
Journal Articles
Journal of Business & Industrial Marketing (1989) 4 (2): 27–31.
Published: 01 February 1989
... they are followed by effective inquiry qualification and lead management techniques. 31 © MCB UP Limited 1989 Marketing Sales methods ...

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