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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (2): 291–302.
Published: 21 September 2018
... Sales strategies Challenger sale Sales methods Salesmanship Over the past four decades, sales organizations have increasingly shifted away from a transactional selling orientation that depends on persuasive techniques and emphasizes product features and benefits. Instead, they have embraced...
Journal Articles
Journal of Business & Industrial Marketing (2003) 18 (2): 114–132.
Published: 01 April 2003
.... Implications for managers from these potential relationships are also provided. © MCB UP Limited 2003 Relational approach Customer orientation Psychology Empowerment Leadership Sales methods Selling Customer‐oriented strategies An important trend in business‐to‐business (B2B...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2000) 15 (4): 242–259.
Published: 01 July 2000
... those with lower levels. These findings should prove useful to sales managers desiring to hire salespeople with strong “people skills”, to facilitate developing meaningful long‐term relationships with prospects. © MCB UP Limited 2000 Selling Sales methods Salesforce Channel relationships...
Journal Articles
Journal of Business & Industrial Marketing (2000) 15 (2-3): 141–153.
Published: 01 April 2000
... on salesperson performance. Cooperative intentions do not influence performance. Results further demonstrate that some demographic criteria appear to be related to a salesperson’s likelihood of engaging in relationship selling. © MCB UP Limited 2000 Selling Sales methods Business‐to‐business...
Journal Articles
Journal of Business & Industrial Marketing (1998) 13 (3): 271–287.
Published: 01 June 1998
..., and researchers are discussed along with limitations and recommendations for future research. © MCB UP Limited 1998 Channel relationships Customer orientation Personal selling Relationship marketing Sales management Sales methods Each subsequent phase builds on the outcomes from...
Journal Articles
Journal of Business & Industrial Marketing (1997) 12 (5): 315–322.
Published: 01 October 1997
... marketing Sales methods Sales promotion Sales training Researchers and practitioners recognize that listening is a crucial basic skill on a par with reading, writing, and speaking (Cooper, 1988). Recognizing the importance of effective listening companies such as Xerox, Pfizer, General Electric...
Journal Articles
Journal of Business & Industrial Marketing (1993) 8 (2): 53–60.
Published: 01 February 1993
... engaged in business‐to‐business sales which indicates that coaching activities have been influenced by the need to build relationships with customers. In turn, this orientation will affect a number of new organizational concerns. © MCB UP Limited 1993 Coaching Sales methods Selling Sales...
Journal Articles
Journal of Business & Industrial Marketing (1992) 7 (3): 19–28.
Published: 01 March 1992
... themselves and distributors and deal with them at an early stage in the process. © MCB UP Limited 1992 Conflict resolution Distribution Manufacturing Sales methods MANAGING PRODUCT LINE MISMATCH WITH DISTRIBUTORS David R. Decker Most distributors of industrial and building products apply...
Journal Articles
Journal of Business & Industrial Marketing (1991) 6 (1-2): 49–55.
Published: 01 January 1991
... Industrial marketing Purchasing techniques Psychographics Sales methods BUYER AND SELLER PSYCHOGRAPHICS IN INDUSTRIAL PURCHASE DECISIONS Seymour H Fine Psychographic segmentation, a focus of consumer research for at least two decades, has only recently piqued scholarly imaginations in the industrial...
Journal Articles
Journal of Business & Industrial Marketing (1989) 4 (2): 27–31.
Published: 01 February 1989
... with telephone qualified leads, and concludes that advertising pays off when they are followed by effective inquiry qualification and lead management techniques. Marketing Sales methods COMMENTARY SALES LEADS CAN TRULY BE SEEDS OF SALES Richard W. Erschik There are increasing indications of potential...

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