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Keywords: Salespeople performance
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (4): 655–668.
Published: 31 January 2020
...Muhammad Iskandar Hamzah; Abdul Kadir Othman; Faridah Hassan Purpose The purpose of this paper is to examine whether individual market orientation facilitates the development of learning orientation before influencing business-to-business (B2B) salespeople’s performance within the banking industry...
