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Keywords: Sampling
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Journal Articles
Journal of Business & Industrial Marketing (1994) 9 (2): 51–61.
Published: 01 June 1994
...James B. Wilcox; Danny N. Bellenger; Edward E. Rigdon While industrial marketing managers have long been concerned about the representativeness of sample information, few direct measures have been available of how accurately the sample represents the population. Suggests the use of characteristics...
