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Keywords: Scale development and validation
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Journal Articles
Developing and validating a multi-dimensional measure of coopetition
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Journal of Business & Industrial Marketing (2019) 34 (4): 665–689.
Published: 03 June 2019
... Local-level coopetition Multi-dimensional variables National-level coopetition Organisation-level coopetition Scale development and validation Whether to enter into a coopetition strategy is a fundamental business-to-business marketing decision, in which managers cooperate...
