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Keywords: Scandinavia
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Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (5): 368–376.
Published: 14 June 2011
... involvement Case studies Customer services quality Quality improvement Scandinavia For many years innovation has been seen primarily as an internal organisational activity. Lately innovation has been taking place in networks with customers and business partners (Cheesbrough, 2003 , 2006...
