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Keywords: Science mapping analysis
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (6): 1352–1377.
Published: 17 January 2024
... performance analysis, science mapping analysis and graphical mapping, was conducted using the Scopus database. SciMAT software was used for thematic analysis and conceptual evolution mapping of the EP domain, and VOSviewer software was used for graphical visualization. Findings This study shows that EP...
