Keywords: Sellers
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (2): 78–88.
Published: 27 January 2012
...John E. Cicala; Rachel K. Smith; Alan J. Bush Purpose This exploratory research aims to examine the commonalities and differences in how buyers and sellers perceive and characterize an effective sales presentation in an attempt to present issues/themes that may help start a dialogue...

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