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Keywords: Sellers
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (3): 637–652.
Published: 06 February 2025
...Cagri Talay; Majd AbedRabbo; João S. Oliveira; James M. Crick Purpose This research aims to address the knowledge gaps in determining factors affecting relationship satisfaction in buyer–seller relationships, with a specific focus on sustainability orientation and asymmetric power dynamics...
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (2): 78–88.
Published: 27 January 2012
...John E. Cicala; Rachel K. Smith; Alan J. Bush Purpose This exploratory research aims to examine the commonalities and differences in how buyers and sellers perceive and characterize an effective sales presentation in an attempt to present issues/themes that may help start a dialogue...
