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Keywords: Serials
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Journal Articles
Marketing and supply chain management: a collaborative research agenda
Available to Purchase
Journal of Business & Industrial Marketing (2008) 23 (8): 520–528.
Published: 10 October 2008
... Emerald Group Publishing Limited 2008 Supply chain management Serials Research Marketing Next, we identified the journals in each of the other three disciplines, logistics, IT, and operations, using the same criteria. Table III identifies the journals used in the study...
Journal Articles
A history of the Journal of Business & Industrial Marketing
Available to Purchase
Journal of Business & Industrial Marketing (2006) 21 (7): 408–413.
Published: 01 December 2006
... be contacted at: wesleyj@gsu.edu © Emerald Group Publishing Limited 2006 Serials History Product launch In the summer of 1985 Robert Grayson and Peter LaPlaca were having lunch and bemoaning the dearth of published articles concerning marketing between businesses. Except for an occasional...
