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Keywords: Service development
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Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (4): 313–323.
Published: 01 April 2014
... Publishing Limited 2014 Service development B2B services Modular strategies Modularization Service deployment Service modularity As manufacturing firms attempt to remain competitive (Jacob and Ulaga, 2008) and increase their efforts in developing new services in addition to their core...
