Keywords: Service infusion
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Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (2): 96–111.
Published: 28 January 2014
... and the success and failure of service innovations. Even as we acknowledge these arguments, we note that the service component is growing in many product-centric firms, referred to as “service infusion in manufacturing” (Gustafsson et al., 2010 ; Kowalkowski et al., 2012 ; Ostrom et al...

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