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Keywords: Service levels
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Journal Articles
Journal of Business & Industrial Marketing (2010) 25 (5): 338–348.
Published: 15 June 2010
... a retail customer context. The paper addresses both these shortcomings, by examining a comprehensive service evaluation model which incorporates service encounter quality within a business‐to‐business context. © Emerald Group Publishing Limited 2010 Service levels Customer service quality...
Journal Articles
Journal of Business & Industrial Marketing (1998) 13 (4-5): 356–369.
Published: 01 August 1998
... support for industrial goods. © MCB UP Limited 1998 Implementation Industrial marketing Oil industry Relationship marketing Service levels Services marketing In recent times, it has not been sufficient to introduce a technically superior product. For industrial goods, additional...
