...Dan Zhou; Qihong Wu; Seoki Lee; Xin Li; Kai Sun; Xuerong Peng Purpose This paper aims to disentangle the mechanism linking digital servitization and manufacturing firm performance. The contributions of the service networks and slack resources are analyzed. Design/methodology/approach Drawing...

... of this paper is to illustrate and conceptualize how crowdsourcing can be implemented as a potential means to address gaps in service quality within service networks and to provide guidance to marketing practitioners on the use of crowdsourcing within service networks. This paper conceptualizes how...