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Keywords: Service recovery performance
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (4): 781–793.
Published: 16 February 2024
..., salesperson’s role stressors and service recovery performance (SRP) in the business-to-business (B2B) context. Design/methodology/approach An analysis is conducted based on survey data collected from 586 B2B sales employees participating in an extensive survey. Structural equation modeling is used...
