Keywords: Service systems
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (5): 306–319.
Published: 14 June 2011
... of the fact that modularity has been closely related to mass‐customization strategies. However, we maintain that it is fruitful to study these concepts separately to identify their self‐contained domain. © Emerald Group Publishing Limited 2011 Customer service management Service systems...
Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (3): 181–192.
Published: 22 February 2011
... Industrial services Multinational companies International business Service systems An executive summary for managers and executive readers can be found at the end of this article. The increasing importance of industrial service offerings for the competitiveness of manufacturing companies has...
Journal Articles
Journal of Business & Industrial Marketing (1998) 13 (4-5): 322–338.
Published: 01 August 1998
... of the process nature of services, the fulfillment of promises given through external marketing is dependent on the attitudes and behavior of a large number of part‐time marketers. Moreover, operational systems and physical resources in the service system have to be customer oriented. To increase...

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