.... , Siltaloppi , J. and Vargo , S.L. (2024), “ Advancing service-dominant logic with systems thinking ”, Journal of Business Research , Vol. 177 , p . 114592 , doi: 10.1016/j.jbusres.2024.114592 . Keith , M. (2024), “ Whose values? From the discrete to the continuous in how place...

...Renata Klafke; Nicholas Grigoriou; Marco Richter Purpose This paper identifies an important conceptual gap in service-dominant logic: its lack of focus on competition in complex ecosystems. This paper aims to propose the service duality framework ( SDF ), which redefines value creation...

... the success of NSD, and examines service modularity as an important contingency factor that enhances NSD performance in supply chains. Design/methodology/approach Based on service-dominant logic, this study builds a conceptual model to empirically explore the impacts of SCRQ and knowledge sharing on NSD...

...-creation using the grounded theory. Findings Results based on the categorization of barriers show that the first category “organization and system-related barriers” is associated with Axioms 1, 2 and 5 of the service-dominant logic. The second category “customer-oriented barriers” is associated...

... logic Service ecosystems Bibliometric review Services and service-dominant logic have taken a central place in marketing strategy and economic production (Rabetino et al., 2017 ; Vargo and Lusch , 2008, 2017). Service ecosystems have been facilitating this development...

... a dyad perspective and from the service-dominant logic perspective, which suggests thinking of goods as services and highlights the importance of value co-creation. Research limitations/implications As the study of B2B engagement within the IoT ecosystem is conceptual, empirical investigations...

...-dominant logic Complexity Customer value Big data Information connectivity Long-linked technology Analysis is grounded on a case study of organizing the import of machine parts from Shanghai, China, to Norway. An analytical framework is developed through a literature review on long linked...

...., an alias for a large multinational software provider, to apply service-dominant logic systematically, to analyze and improve its SaaS release management process and to support ongoing value co-creation with its customers. Findings The authors provide a detailed account of how Software Inc. improved its...

... Service‐dominant logic Return on relationships Reciprocal return on relationships Joint productivity Marketing metrics Marketing accountability Value‐in‐use Value chain The relationship marketing approach is based on a thought that two (or several) parties establish a business engagement...

... science program were launched about the same time. Through the openness on both sides, it led to collaboration at an early stage. As Maglio and Spohrer express it (p. 19) “…service‐dominant logic might provide just the right perspective, vocabulary, and assumptions on which to build a theory of service...