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Keywords: Servitization innovation
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (13): 239–263.
Published: 01 November 2023
...Wen-Hong Chiu; Zong-Jie Dai; Hui-Ru Chi Purpose This study aims to explore how manufacturing firms master customer lock-in through value creation by servitization innovation strategies from the perspective of asset specificity. Design/methodology/approach A multiple case study...
