Keywords: Servitization journey
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 149–165.
Published: 20 April 2026
...Marco Paiola; Roberto Grandinetti Purpose This paper aims to identify the paradoxical tensions that manufacturing companies face along their servitization journey at different organizational levels and interfaces between levels. Design/methodology/approach To achieve this aim, a variable...
Journal Articles

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