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Keywords: Servitization journey
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Journal Articles
Paradoxical tensions in digital servitization strategies: a processual and multi-level analysis
Open Access
Journal of Business & Industrial Marketing (2026) 41 (13): 149–165.
Published: 20 April 2026
...Marco Paiola; Roberto Grandinetti Purpose This paper aims to identify the paradoxical tensions that manufacturing companies face along their servitization journey at different organizational levels and interfaces between levels. Design/methodology/approach To achieve this aim, a variable...
Journal Articles
Understanding the shift: contextual determinants of classic and alternative servitisation trajectories
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (11): 2450–2463.
Published: 22 August 2024
... on enhancing service offerings and navigating the complexities of servitisation within specific sectors, fostering a culture of learning and adaptation to drive sustainable growth. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Servitization journey...
