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Keywords: Servitization journey
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 149–165.
Published: 20 April 2026
...Marco Paiola; Roberto Grandinetti Purpose This paper aims to identify the paradoxical tensions that manufacturing companies face along their servitization journey at different organizational levels and interfaces between levels. Design/methodology/approach To achieve this aim, a variable...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (11): 2450–2463.
Published: 22 August 2024
... is a unidirectional and forward transition but presented evidence that servitization may not be linear (here referred to as Trajectory II). Through a longitudinal analysis of three manufacturers that implemented servitization initiatives, they proposed a 12-step model for the servitization journey and identified...
