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Keywords: Share of purchases
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (5): 1029–1040.
Published: 26 July 2022
...Josep Alet Vilaginés Purpose This study aims to identify a new model of relative customer satisfaction translated into share of purchases (SOP) with the best-related metrics. Design/methodology/approach This study uses an online customer satisfaction survey to clients of a firm...
