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Keywords: Shared responsibility
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Journal Articles
The red and green signals for industrial salesforce: testing an integrated framework
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (12): 2453–2467.
Published: 08 February 2022
... workplace behavior for better performance. Accordingly, this study aims to examine the impact of spirit at work (SAW), perceived identifiability and shared responsibility on innovative work behavior (IWB) and task performance. Design/methodology/approach The data was collected from 72 business...
Journal Articles
The effect of equity on value co-creation in business relationships
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (2): 385–401.
Published: 19 July 2021
...Samir Gupta; Jing Zhou; Shanfei Feng; Munyaradzi W. Nyadzayo Purpose This study aims to investigate how the relationship factors, including equity, shared responsibility and relationship dependence leverage the value co-creation. The research studies the value co-creation process in a business...
