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Journal Articles
An exploratory study of attendee activities at a business trade show
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Journal of Business & Industrial Marketing (2010) 25 (4): 241–248.
Published: 13 April 2010
... records. We now describe the variables we use in our analysis. Prior literature on retail shopping has shown that the mall has transcended from being a purchasing site to a place that evokes pleasurable experiences (Bloch et al., 1994). Part of the individual satisfaction derived from...
