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Keywords: Simple regression method
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Journal Articles
Journal of Business & Industrial Marketing (2011) 27 (1): 69–76.
Published: 16 December 2011
...J. Ravichandran Purpose The purpose of this paper is to propose a chi‐square‐based heuristic statistical procedure that considers the most recent bid prices of self and competitors in proposing an optimum winning bid price. The use of simple regression method to predict the adjusted optimum bid...
