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Keywords: Single cue
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Journal Articles
Journal of Business & Industrial Marketing (2011) 27 (1): 57–68.
Published: 16 December 2011
... confronted with a single cue and multiple cues is proposed. Data for testing the hypotheses are collected through fax, e‐mail, and online surveys of managers from 102 industrial buyers of Taiwanese fasteners. A quantitative study is undertaken of 64 respondents using PLS analysis. Findings The main...
