Keywords: Small and medium enterprises
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (7): 1237–1249.
Published: 08 April 2020
...Stefania A.B. Queiroz; Glauco H.S. Mendes; Jorge H.O. Silva; Gilberto M.D. Ganga; Paulo A. Cauchick Miguel; Maicon G. Oliveira Purpose This study aims to examine the impact of the servitization on the performance of small and medium enterprises (SMEs) in Brazil. Design/methodology/approach...

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