Keywords: Small and medium-sized enterprises (SMEs)
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Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (7): 1205–1219.
Published: 16 March 2020
... and, as such, a key antecedent to firm performance. Design/methodology/approach In this paper, using a unique data set of 444 European small and medium-sized enterprises (SMEs), the authors draw on various theoretical perspectives to devise a structural equation model that examines BM experimentation as a step...
Journal Articles

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