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Keywords: Small firm dyads
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (11): 2247–2259.
Published: 07 December 2021
... 08 11 2020 28 02 2021 03 07 2021 04 11 2021 16 11 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Coopetition Tension Balance Value appropriation Small firm dyads Coopetition is a prominent strategy among...
