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Keywords: Small firm dyads
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Journal Articles
Small firm coopetition – the missing links: coopetitive tension, balance and value
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (11): 2247–2259.
Published: 07 December 2021
... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Coopetition Tension Balance Value appropriation Small firm dyads Coopetition is a prominent strategy among medium and large firms increasingly studied in business-to-business relationships (Crick, 2021 ; Bouncken...
