Keywords: Small to medium sized enterprises
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (1): 137–149.
Published: 15 November 2018
... is feasible, offering an initial model enabling detailed examination of variables affecting the adoption of e-commerce in SMEs. It contributes significantly to the development of this line of research. E-commerce Adoption Small to medium sized enterprises E-commerce is a worldwide phenomenon...

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