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Keywords: Small to medium sized enterprises
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Journal Articles
Stefania A.B. Queiroz, Glauco H.S. Mendes, Jorge H.O. Silva, Gilberto M.D. Ganga, Paulo A. Cauchick Miguel, Maicon G. Oliveira
Journal of Business & Industrial Marketing (2020) 35 (7): 1237–1249.
Published: 08 April 2020
... by a survey method, which aligns with the call for more quantitative studies in the field. 02 06 2019 12 10 2019 13 12 2019 18 12 2019 02 01 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Small to medium sized...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (1): 137–149.
Published: 15 November 2018
... is feasible, offering an initial model enabling detailed examination of variables affecting the adoption of e-commerce in SMEs. It contributes significantly to the development of this line of research. E-commerce Adoption Small to medium sized enterprises E-commerce is a worldwide phenomenon...
