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1-6 of 6
Keywords: Small- and medium-sized enterprises
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (13): 15–30.
Published: 09 January 2023
...Anni Rajala; Tuire Hautala-Kankaanpää Purpose Small- and medium-sized enterprises (SMEs) often operate in environments marked by high levels of turbulence. Such firms adopt digital technologies and platforms that provide access to external real-time information and establish digital connectivity...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (6): 1279–1294.
Published: 05 October 2022
... and provides managerial implications for alleviating information asymmetry between borrowers and lenders to solve the difficulty and high-cost problems of obtaining financing of small- and medium-sized enterprises. Supply chain finance FinTech companies Signaling intermediary Small- and medium-sized...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (13): 94–105.
Published: 27 June 2022
... and network perspectives of internationalization and add a missing link to studies on networking and internationalization. Customer reference marketing Service differentiation International business relationship Small- and medium-sized enterprises © Daniel Tolstoy, Sara Melén Hånell and Nurgül...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (7): 1179–1189.
Published: 16 March 2020
...Nikolina Koporcic Purpose The purpose of this paper is to explore Interactive Network Branding (INB) in an emerging market (EM) context while focusing on the importance of firm representatives for small- and medium-sized enterprises (SMEs). The INB corresponds to the process of interpersonal...
Journal Articles
Marcella Brito Galvão, Raíssa Corrêa de Carvalho, Lucas Ambrósio Bezerra de Oliveira, Denise Dumke de Medeiros
Journal of Business & Industrial Marketing (2018) 33 (5): 706–716.
Published: 04 June 2018
...Marcella Brito Galvão; Raíssa Corrêa de Carvalho; Lucas Ambrósio Bezerra de Oliveira; Denise Dumke de Medeiros Purpose The purpose of this paper is to explore marketing analysis by developing a customer loyalty approach for small- and medium-sized enterprises (SMEs) in the service sector, based...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (5): 585–598.
Published: 04 June 2018
...Byoungho Jin; Hyeon Jeong Cho Purpose The purpose of this paper is to extend our understanding of the development of small- and medium-sized enterprise (SME) organizational capabilities and their contributions to export performance by incorporating two antecedents: one from the internal...
