Keywords: Small- and medium-sized enterprises
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (6): 1279–1294.
Published: 05 October 2022
... and provides managerial implications for alleviating information asymmetry between borrowers and lenders to solve the difficulty and high-cost problems of obtaining financing of small- and medium-sized enterprises. Supply chain finance FinTech companies Signaling intermediary Small- and medium-sized...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (13): 94–105.
Published: 27 June 2022
... and network perspectives of internationalization and add a missing link to studies on networking and internationalization. Customer reference marketing Service differentiation International business relationship Small- and medium-sized enterprises © Daniel Tolstoy, Sara Melén Hånell and Nurgül...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (5): 706–716.
Published: 04 June 2018
...Marcella Brito Galvão; Raíssa Corrêa de Carvalho; Lucas Ambrósio Bezerra de Oliveira; Denise Dumke de Medeiros Purpose The purpose of this paper is to explore marketing analysis by developing a customer loyalty approach for small- and medium-sized enterprises (SMEs) in the service sector, based...
Journal Articles

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