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Keywords: Smart farming technology
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (8): 1754–1765.
Published: 03 May 2023
...Grainne Dilleen; Ethel Claffey; Anthony Foley; Kevin Doolin Purpose This paper aims to investigate how actors in the farmer’s network influence the adoption of smart farming technology (SFT) and to understand how social media affects this adoption process, in particular focusing on the influence...
