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Keywords: SmartPLS
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Journal Articles
Not all communication styles are created equal: the differing effects of communicating the family business brand’s roots and virtues
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Journal of Business & Industrial Marketing (2024) 39 (12): 2673–2683.
Published: 23 September 2024
... brand Family business Communication style Age SmartPLS However, the success of the signaling process is, in part, influenced by the characteristics of the receiver (Connelly et al., 2011). For example, when receivers disregard the signals or misinterpret them contrary...
