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Keywords: Social constructionist approach
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (2): 206–226.
Published: 31 July 2023
... applied the model to the Brazil Fashion System brand. Research limitations/implications The main contribution to theory is the link between sectoral brand management and the social constructionist approach, being the first study, to the best of the authors’ knowledge, to propose this connection. SCSBM...
