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Keywords: Social innovation attitude
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (7): 1432–1448.
Published: 11 October 2021
... firms engage through MIM apps by focusing on the firms’ attitudes towards MIM apps. It extends the knowledge on the firms’ reactions to these disruptive technologies and profiles the firms according to their social innovation attitudes, something that has not yet been investigated in the extant...
