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Keywords: Social network
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (13): 77–86.
Published: 14 March 2025
.... Findings The case study demonstrates how RSN membership can foster knowledge development by building social networks not only among CEOs but also among other key positions within firms. These sub-networks facilitate relationship-building, which may lead to business exchanges. However, their primary value...
Journal Articles
Can crowdfunding creators learn from previous experiences to have a better future financing performance?
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Journal of Business & Industrial Marketing (2024) 39 (2): 288–298.
Published: 28 July 2023
... experience of supporting projects of other crowdfunding creators can improve the financing performance of their newly launched projects. The social network of the previous projects and the “Blockbuster” projects initiated before can also make the newly initiated projects obtain better financing performance...
